Arab Fashion Week celebrates return to physical catwalks at Dubai Design District

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Arab Fashion Council in strategic partnership with Dubai Design District (d3) – a global center for art, architecture, fashion and design, in collaboration with Hu Management, the curator of the event is delighted to confirm that the Fashion Icon Awards 2021 and Arab Fashion Week will return to its full physical schedule from October 24-28, 2021 in d3, solidifying Dubai’s position as a global destination for design, fashion and talent.

The fashion scene kicks off on October 24, 2021 with the Fashion Icon Awards, an exclusive pink carpet gala dinner honored by celebrities, influencers and media who will attend the 2021 fashion icon nomination after the Lebanese superstar Maya Diab was named last year.

Arab Fashion Week-Women’s Spring Summer 2022 runs October 25-28, with all shows taking place at d3 and featuring regional and international designers from the UAE, Lebanon, Egypt, Iraq. , Palestine, the Philippines and the United States of America. , Colombia, Poland, Switzerland and France. Designers include Amato, Euphoria, Ihab Jiryis, Gosia Baczynka, Germanier, Yara Bin Shakar, Dorota Goldpoint, Autonomie, Weinsanto, Blssd, Glory Ang, Emergency Room, Ester Manas, Zeena Zaki, Michael Leyva, RC Caylan, Poca & Poca and Michael Cinco. All shows will be broadcast live via Facebook, Inc.

Khadija Al Bastaki, Executive Director of Dubai Design District (d3), said: “d3 is unlike any other design and fashion community in the world. We nurture an impactful creative community where international and local businesses share a common address, providing emerging designers with an unparalleled launching pad to a bigger, brighter future.

“It’s part of d3’s genetic makeup to rethink the usual – innovation is our driving force. We are constantly on the lookout for new ways to empower our emerging creatives and catapult their unique ideas to great heights. The strategic partnership between Dubai Design District and the Arab Fashion Council paves the way for such opportunities, contributing to the sustainable development and growth of the region’s fashion industry.

As part of the ongoing partnership between the Arab Fashion Council and the Federation of Haute Couture and Fashion, the two Councils have registered their respective designers on their respective calendars. Following the successful activation of the Arab Fashion Council in Paris, three designers from Paris Fashion Week Women’s will present their collections at Arab Fashion Week in delegation from the French counterpart. The selected designers are Germanier, Weinsanto and Ester Manas.

The event will maintain its strong digital presence through strategic partnerships with a host of powerful technology partners who will launch new initiatives to support creative industries during Arab Fashion Week.

GoDaddy Inc, the company that empowers everyday entrepreneurs around the world, is reaching out to creatives in the UAE and MENA region to leverage their businesses online through its ‘Catwalk the Walk’ campaign featuring starring Emirati designer Yara bin Shakar, acclaimed Lebanese photographer Mohamad Seif and Fashion buyer and retail expert Zeina El Ladki.

Selina Bieber, Managing Director, MENA, GoDaddy, said: “We are delighted to partner with the Arab Fashion Council on this unprecedented project where, together, we will support up-and-coming designers and designers with a creative flair. We have seen exceptional promising talent emerge in the MENA region, and GoDaddy would like to support their potential every step of the way to help them build and grow their businesses online.

Microsoft will launch a special campaign dedicated to the celebration of the new version of Windows 11, which will feature 11 entrepreneurs and designers from the region, and give visitors the opportunity to experience its latest solutions for learning, working and playing from n ‘. no matter where.

Ihsan Anabtawi, Director of Operations and Marketing at Microsoft UAE, commented: “We are delighted that Arab Fashion Week is returning to Dubai as an in-person event with a strong digital presence. This hybrid model of in-person engagement, augmented and enhanced with the best digital experiences, is what we want to activate as part of our commitment to provide the best possible tools for people to learn, work and play. no matter where. Windows 11 was designed as a platform to make this experience seamless.

At the same time, Epson will help designers exceed their vision through their digital innovation technology, including a collaboration with Michael Cinco with a unique printed capsule collection.

Aramex, one of the world’s leading providers of complete logistics and transportation solutions, has been named the event’s official logistics partner and will partner with Egyptian label Autonomie based in Dubai to present an exclusive capsule collection of sustainable pieces created in from Aramex shipping materials.

Mike Rich, Aramex Marketing Director, said: “Aramex is proud to support the Arab fashion industry and raise its profile on the global stage. As the official logistics partner of Arab Fashion Week, our innovative solutions will deliver the speed, quality and attention to detail necessary for the success of regional talent by facilitating the logistics of their online and offline business channels, by especially with the e-business solutions that we offer and deliver the creativity of our local talents to their doorstep from their global clients ”.

Guests to the Fashion Icon Awards will be welcomed at the Waldorf Astoria Dubai International Financial Center, which is named Fashion Week’s Official Hospitality Partner.

Established as an international platform that welcomes international visitors and designers from all over the world to visit and set up their business in the United Arab Emirates, Arab Fashion Week is delighted to partner with Etihad Airways as the official airline partner of the event. Etihad will transport celebrities, media and shoppers from fashion capitals to the UAE for Arab Fashion Week. Amina Taher, Vice President of Brand, Marketing and Sponsorships, Etihad Airways, said: “We are delighted to partner with Arab Fashion Week to support the growth of the fashion and design scene. in our country, the United Arab Emirates. We pride ourselves on nurturing talent on our doorstep while bringing the world to see what the UAE fashion scene has to offer. As an airline with a network spanning the global fashion capitals of London, Paris and Milan, New York, Mumbai and Sydney, we are uniquely positioned to unite the global fashion industry.

Italian luxury car brand Maserati is named official automotive partner of Arab Fashion Week. Yola Raydan, Brand Marketing Manager, Maserati MEA, said: “Maserati is delighted to support Arab Fashion Week, which is an important platform for the region’s creative sector and to provide luxury transportation and a unique experience for Fashion Week guests. and fashion enthusiasts generally don’t mix well; however, the Italian brand is more than a fitting partner when you truly examine the luxury and sheer style behind each of its vehicles. “

Leading Italian makeup brand KIKO Milano will take to the backstage with its unrivaled variety of colorful makeup to create a magical experience for all participating designers and makeup artists. While the Schwarzkopf Professional team will produce the hairstyle for shows, inspiring audiences using their latest tools and products.

“Arab Fashion Week-Women’s Spring Summer 2022 powered by the Arab Fashion Council and a range of world-class partners is a demonstration of the shared vision and commitment to the principles of equality and progress for the creative talents of the region. With d3, we are positioning Dubai at the epicenter of the Middle East fashion industry, ”said Jacob Abrian, Founder and CEO of the Arab Fashion Council.

The official schedule is available now: www.arabfashionweek.org


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