Tourism Ireland wins ‘Travel d’Or’ gong at awards ceremony in France

TOURISM Ireland won first prize for “best foreign tourist office” in the “Travel d’Or” of the French hotel industry.

Beating fierce competition from four other tourist boards – including VisitBritain, Destination Canada, Turespaña (the Spanish tourist board) and Mauritius Tourism – Tourism Ireland was voted number one by around 67,000 voters across France and by a panel travel industry experts.

This is the sixth time that Tourism Ireland has won a Travel d’Or, considered the “Oscars” of the travel and tourism industry in France.

Speaking of the win, Monica MacLaverty, Director Southern Europe of Tourism Ireland, said: “We are delighted that Tourism Ireland has been singled out for this prestigious award. After a difficult and unpredictable period for travel and tourism, here is some really positive news.

“Awards like this help shine the spotlight on Ireland for all the right reasons and, while we know there are still challenges ahead, Tourism Ireland’s aim is to revive tourism in Ireland. abroad and restore growth in the number of French visitors.”

France is one of the top four tourist markets on the island of Ireland and in 2019 we welcomed 557,000 French visitors to the island of Ireland.

Ms MacLaverty continued: ‘We are currently rolling out our Green Button campaign in France – urging French travelers to ‘push the green button’ and book their trip to the island of Ireland this year.

“Our message is that Ireland is once again open for business and we look forward to welcoming visitors from France again.

“We tell future visitors from France that a warm welcome awaits them when they travel to Ireland, despite the disruptions of the past two years.”

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